Jacque Ebarb is a 30 year experienced accountant who was ready to take her business into her own hands. She wanted to make accounting feel more approachable and also fit the model of businesses today; on demand.
Our goal was to give her a brand that felt sophisticated, but friendly and also stood up to the simplistic and modern design styles of today.
We settled on a custom-type wordmark, but incorporated a little something extra to further set her apart: the gold coin. Once we had come up with the gold coin imagery, it helped shape the rest of the Quidly visual landscape.